The user will base on website loading speed to make  immediate assessment of your business. If the website loads quickly, it will make a positive first impression. They will also be pleased and leave a good impression.

That is the common psychological logic. Users will rate fast loading speed as reliable and professional. We tend to associate speed with professionalism & good performance. They might think “If website loads quickly, it means this business must be trustworthy and reliable!“

Customers expect and demand fast page loading speed. According to a recent survey said: The rate of users expecting website to load in less than 2 seconds is nearly 50%. More than half of users will leave the site if its loading speed is more than 5 seconds. 

On the other hand, a slow loading page feels insecure & unreliable. It will be very difficult task for your business to get rid of that first negative impression. Sadly, it means chance of potential customers coming back will be very low.

When customers are looking for something, they usually don’t have the patience. They always want a quick answer no matter what kind of device they are using (laptop, desktop, tablet, or mobile phone)

If it was a popular site, they would be willing to wait a little longer. If using Google or Facebook, users can accept delays. Because these sites are familiar and have an invisible power to users.

However, for small local businesses and start-up brands, you won’t have that privilege. So the best thing is that your website must has the fastest possible speed from the start.