Local SEO is very useful because the audience it attracts is people close to your store. They are actively searching for your type of business (because they currently have demand of buying or using some products or services). Of course, this audience is more likely to become your real customer.

For example, someone is in need of having a haircut, they may go to google and do a local search “barber salon [zip code] / [city]” and your business (a hair salon) appears in the first search result page they see! Yes, you guessed it right. If your business performs well and reach high rank in relevant local searches, you are certainly attracting a lot of local potential customers who are ready to pay for your product or service.

Traditional forms of advertising such as newspaper columns, flyers, direct mail, radio / TV campaigns will be very expensive in terms of money, time, and manpower. Undoubtedly, if a business ranks sufficiently high in local ranking, you will save a ton of valuable money through paid-advertising or sponsored social media campaigns in the long term and stability.

*Imagine that a business depends entirely on Facebook ads. One day Facebook suddenly announced “Sorry, this page is available. The link you followed may be broken, or the page may have been removed ”or“ Your ads account has recently been flagged because of unusual activity ”, etc. It will be your nightmare for sure!

Therefore, applying local SEO as soon as possible will be cost-effective and achieve higher ROI (Return on Investment) in the long-run compared to traditional advertising forms and paid-advertising forms to ensure show up in local search results.