Should Make Website By Wix Or WordPress – Pros And Cons Detailed Comparison

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You are wondering, between Wix and WordPress – which platform is better to create website for your business?

While WordPress is very popular, it’s not the only option. Wix is also another popular tool that allows you to create a website easily.

We will compare Wix and WordPress to highlight the pros and cons of each platform.

We hope this article helps you understand Wix and WordPress better and have the most suitable choice.


  • There are two different WordPress platforms: WordPress.com and WordPress.org.
  • All the words “WordPress” in this article imply “WordPress.org” platform.
  • Due to the versatility and popularity of WordPress.org compared to WordPress.com, so in this article, we only compare Wix and WordPress.org

Should Make Website By Wix Or WordPress – Pros And Cons Detailed Comparison

wordpress.org logo


If this is your first time hearing the name Wix or WordPress.

We will briefly explain to you about these two popular website building platforms.


Wix is a popular platform for creating websites used by more than 100 million users in 190 countries. It helps you create a website easily in just a few minutes.

The unique thing is you won’t need to worry about technical issues; everything is handled by Wix (you just need to pay)

All operations will be performed in the browser. You will not need to install hosting, database…

Moreover, you just need to drag and drop to build the website yourself, like the page builder.


There is no need to introduce much about this platform anymore.

It is the most famous CMS (Content Management System) platform in the world. It accounts for more than 30% of the number of websites in the top 10 million websites in the world.

Powerful and flexible is the word to describe WordPress.

You can do everything with a reasonably cheap cost and limitless customization.


Price and Cost

The cost of building a website is essential when it comes to choosing the right platform.

The cost of designing and programming your website will entirely depend on your needs.

We will compare Wix and WordPress’s prices to choose the right platform for your needs and budget.


With Wix, creating a website is completely free. However, it has some drawbacks to it.

  • Wix-branded ads will appear at the top and bottom of your website first.
  • Second, you can’t use your own domain name for your website, so your website address would be: username.wix.com/sitename.
  • Also, the basic plan won’t provide the necessary add-ons like Google Analytics, Favicons, E-Commerce, etc. To remove ads and get additional features, you’ll have to upgrade to one of the premium plans it offers.
  • Each of Wix’s premium plans has different hosting and bandwidth limitations. You can pay monthly or choose to pay annually.

WordPress is free for anyone to use.

  • However, you need to have your own domain and hosting. There are several WordPress hosting providers that you should select.
  • The cost to create a WordPress website will increase if you use premium WordPress plugins and themes or not. However, many free plugins and themes can be used to keep costs down.
  • Allowable disk usage, page loading speed, bandwidth, and monthly visitors are also factors that make you consider choosing a suitable hosting plan.
  • Other factors such as virus scanning, data backup, anti-malware support, issue solving speed are also factors to consider when choosing a trusty hosting providers.


WordPress beats Wix in this cost comparison. It has a variety of hosting packages from many various providers. The cost depends on the resources you need to use and the freedom to use your WordPress website in any way you want.


Ease of Use

Most beginners don’t want to spend too much time learning new skills. Both Wix and WordPress allow you to create websites without knowing detailed knowledge about coding or programming.


Wix has tools for efficient and easy-to-use website building. It provides a simple drag and drop interface in which you can select any element of your web page and edit it easily.

You can drag and drop elements anywhere on your website, rearrange everything on your page, write content, add media, and many more. 

Many beginners will find this great because they don’t need to code.


WordPress comes with a visual editor for writing content and custom themes that allow you to edit theme properties in a WYSIWYG environment. However, by default, there is no drag and drop Page Builder available for WordPress.

To get full control of the interface, users will have to familiarize themselves with different sections like navigation menus, customizers, visual post editor, and more. 

This means that WordPress requires a little bit of knowledge for beginners.

On the other hand, there are thousands of themes that make customization easy.


Wix dominates WordPress in this aspect. Users don’t need to spend a lot of time digging through the platform or installing any plugin before building the website.

On the other hand, with WordPress, users need to understand WordPress basics and may need to install plugins to build websites.

However, you can use other powerful WordPress page builders like BeaverBuilder, Elementor, WPBarkery. They’re quicker and more varied than the Wix.


Design And Layout

Website design and layout play a significant role. The website creator needs to design a beautiful interface that meets UI/UX standards and user-friendly to make the brand stand out.

So what are the differences between Wix and WordPress?


Wix comes with over 500 pre-made templates for you to choose from. All Wix templates are written in HTML5. 

Using the built-in tools, you can further customize your website design, change the layout, and rearrange the items accordingly.

There are designs available for every type of web. The templates are divided into categories like business, e-commerce, hobbies, arts and crafts, personal, etc.

One significant disadvantage is that once you have selected the template, you cannot change it. You can modify and customize it to your liking using the built-in tools, but you cannot switch to another template.


There are thousands of free and paid themes. Free themes come with limited support. Paid themes usually offer more features and come with premium support options.

The WordPress theme is available for small personal websites to specialized e-commerce sites. Most themes have their own built-in customization options.

You can also further customize using your own themes and plugins. Users can download free themes from WordPress.org directory. For premium themes, there are many premium themes such as Themify, CSSIgniter, StudioPress

Plus, you can hire a developer or learn how to create a theme that’s entirely unique for your business.


WordPress has more themes and templates than Wix. WordPress users can also easily switch themes or customize without any restrictions.

So, yes, 1 more vote for WordPress


Plugin And App

Plugins and apps are third-party extensions for use with your platform to add more features. Wix calls these Apps, and in WordPress, they are called plugins.

Let’s compare the differences between the available apps and plugins on Wix and WordPress.


Wix comes with almost 200 apps that you can add to your website. These apps offer many features like adding contact form, gallery, comments, email list, etc.

Most apps are free or have a lite version. Other apps require monthly payments and price changes. 

While there is a limited collection of apps, they also include most of the popular features.


Currently, there are over 55,000+ free plugins available in the WordPress.org plugin directory. There are also premium plugins.

There will be plugins to fulfill all your purposes (contact form, SEO, membership, or online course, etc.)

Do whatever you like with WordPress. There are many free and paid plugins available for you to customize your website.


WordPress easily wins Wix in this aspect. While Wix’s app library is growing, it is still limited, while WordPress users have plenty of options.



Selling online is an important feature that most beginners look for. Let’s see which Wix and WordPress build a better e-commerce website.


Wix offers e-commerce services with premium plans. This means that without upgrading to a paid plan, users with the free plan cannot create ECommerce on Wix.

With WixStores, you can only pay with PayPal or Authorize.net.

There are a few third-party apps that help sell online, but those will cost you more because of their monthly fees. 

Not to mention you don’t have a flexible payment gateway, and its functionality is also limited.


With WordPress, it’s effortless to create an online store using WooCommerce, which currently operates 42% of all e-commerce stores in the world.

There are also a ton of other e-commerce plugins available for WordPress that can be installed to sell goods, services, events, subscriptions, and more.

Most e-commerce plugins for WordPress have their own dedicated themes, and there are tons of themes specifically designed to work with those plugins.


In this comparison of Wix and WordPress, it is clear that WordPress wins again. If you want to build a niche online store ready for long-term growth, WordPress is a better choice because it offers more flexibility, freedom, and options.



Both Wix and WordPress are the easiest, simplest blogging platforms. But let’s see which is the best.


With Wix, blogging is quite simple. Every basic section can be easily added (like category, tag, photo, video…)

But it doesn’t have its own comment system like WordPress. Instead, it will use Facebook comments, which is also a weakness as you won’t be able to keep these comments if you switch to another platform.

Besides, it also lacks of essential features like featured image, private posts, etc. Wix’s post editor is also a little simple, and the customization is quite limited.


WordPress itself was born with the aim of creating a blog. It thrived to become the most popular website building CMS platform with 33% market share of the website in the world.

It has all the blogging features you’ll ever need, which Wix certainly doesn’t.

With WordPress 5.0 and later versions, WordPress also integrates Gutenberg editor to help you create your own layout for your post.

You can extend every feature you want, just by installing suitable plugins.


For this comparison, WordPress also beats Wix in this factor. Wix is a straightforward and feature-less blogging platform. If you want to create a blog with your own personality, then choose WordPress.


Data Transfer

It is quite important to move a website or transfer data between different platforms.

Sometimes, after using a while, you may feel it is not suitable anymore or want to upgrade.

Let’s see which platform is easier for website migration.


Wix is very limited to moving website data to other platforms. You can only export posts to XML format.

You must manually download your pages, images, videos, and other content.

According to Wix documentation, all of your content is stored separately on Wix’s servers and cannot be exported elsewhere.

This makes it very difficult to move content to another platform if needed.


It can be said that WordPress platform makes data migration too easy.

You can export all the content in XML format with one click.

Also, with many choices of backup plugins, backing up, cloning, or moving the database is quite simple.

So it is very easy for you to switch between hosting providers, nothing complicated at all.


WordPress completely wins over Wix. With WordPress, data transfer or dowloading is effortless. Wix, meanwhile, is really tough.

Our Recommendation

In our expert opinion, if you choose to develop your website with WordPress platform. You can consider choosing WPX or ScalaHosting (*depending on your budget, needs, and requirements)

Final Thoughts

From our professional point of view, WordPress really outperforms Wix. While Wix offers an easy-to-use but limited website builder, with WordPress, you have more flexibility, suitable for long-term development.

We hope this article helped you compare Wix and WordPress and see the pros and cons of each.



Located in Palmyra PA 17078 USA, Azmarketing4u is a comprehensive service provider of online marketing solutions for small local business with low cost. The development and success of customers are our happiness.

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